Why You should Look out for Products with NATRUE Certification
What exactly is NATRUE?
NATRUE is an international quality seal for natural and organic cosmetics. Their mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide. With the NATRUE label, it helps customers in shops identify authentic natural cosmetics as the term ‘natural cosmetics’ alone is neither protected nor precisely defined by law. Only products that meet strict criteria are allowed to display the NATRUE label. Dr. Hauschka products are certified with this.
How do we get Dr. Hauschka products NATRUE certified?
To be authorised to use the NATRUE seal, an independent auditor comes to visit us. He inspects the entire company and can view all areas, all supplier documents and even the formulations. This enables him to see exactly how much of which raw material is used in which product. These audits are conducted annually.
(See full details here.)
What is the difference between cosmetics and certified natural cosmetics? What exactly is the NATRUE auditor looking for?
Natural cosmetics intentionally avoid certain ingredients that are used in conventional cosmetics. For example, mineral oils, parabens, silicones and PEG (polyethylene glycol), but also synthetic fragrances, dyes and preservatives. Instead, natural cosmetics use natural, mainly botanical raw materials, where possible from certified organic cultivation.
We also believe that authentic natural cosmetics should be completely free from substances obtained from genetically modified organisms. NATRUE is also of this opinion and has its auditors check this criterion carefully as well.
When Dr. Hauschka Skin Care first came to the market in 1967, there was no such thing as certification for natural cosmetics. However, it is important to have an independent standard that describes this concept in a binding manner. NATRUE is an association that provides exactly that.
Founded in 2007, this international association aims to protect and promote natural cosmetics worldwide. As a founding member of NATRUE, we have helped to define high standards for natural cosmetics. The NATRUE standard assesses products on the basis of their ingredients and manufacturing processes. It differentiates between natural cosmetics, natural cosmetics with a minimum 75% organic content (NATRUE will gradually eliminate this level of certification by 2023) and organic cosmetics (natural cosmetics with a minimum 95% organic content). This percentage-based differentiation is important as, even today, it is still not possible to fully obtain all raw materials for natural cosmetics in organic quality. In some cases, this has led to us instigating the cultivation of organic raw materials. Essential rose oil, mango butter, castor oil and shea butter are just a few examples in this regard.
Of course, we have every single one of our over 160 Dr. Hauschka products certified by NATRUE (certification). The fact that our products pass the NATRUE tests provides both you and us with peace of mind. We have developed and produced natural cosmetics since 1967 and do so both out of conviction and based on a responsibility to nature and your wellbeing. After all, what could be more sustainable and effective than natural ingredients from certified organic or Demeter cultivation obtained under fair trade conditions.
From head to toe organic cosmetics
Whether daytime skin care for the face, Lip Liner from our Make-up range, Hydrating Foot Cream, Hair Tonic or the medical skin care offered by Dr. Hauschka MED, all Dr. Hauschka products are 100% natural cosmetics. Furthermore, they are always made using as many ingredients obtained from certified organic or Demeter cultivation as possible. For Dr. Rudolf Hauschka, founder of our company WALA, this was a matter of course. Even back in the 1960s when he developed his first cosmetics line in cooperation with the esthetician and natural researcher Elisabeth Sigmund, our formulations were based on natural ingredients and free from silicones and PEG, as well as synthetic preservatives, dyes and fragrances.